How Important is an eBay Store Name for Selling on eBay?
How Important is an eBay Store Name for Selling on eBay?
Hi guys, Neil Waterhouse. Over the last 24 years of selling on eBay we’ve tested a ton of different eBay store names. What we see over and overis an eBay store name that quickly gives buyers the feeling of quality and trust get more conversions or sales than an eBay store name. That gives the feeling of cheaper, nasty. And the good news is itdoesn’t take a ton of time and it’s free to quickly find a name that quickly gives eBay buyers thefeeling of quality and trust. As I’ll show you in this quick video if anybody new to this channel.
My name is Neil Waterhouse and I’ve been selling on eBay for 24 years and I’m the author of a million-dollar eBay business from Home and Creditof Drop Shoot Formula. So let’s launch Australia into it. Your eBay username needsto attract buyers instead of pushing them away for branding. Your username should be the same name across all the markets that you’re selling on I, eBay, Amazon,Shopify store, et cetera. Your eBay username is very important if you are or you wishto be a full-time salon. eBay, your username shouldgive buyers the feeling of trust and confidence, nota feeling of cheaper, nasty. Put yourself in theshoes of an eBay buyer. Let’s say the buyer wants to purchase say a to of cartridge for their printer.
The buyer searches eBay and sees two sellers selling the identical toner cartridge and both sellers are sellingthem at the identical price. One eBay seller has a usernameor say, Joe’s Reject store and the other seller hasa name like David Jones. Which seller do you think most buyers are going to choose wheneverything else is equal? From our split testing of usernames over the last 20-plus years,most people prefer to purchase from a seller that gives ’em the feeling of trust and confidence in the land of traditionalbricks and mortar stores. Popular names that give thefeeling, of trust and confidence in Australia.
David Jones in America,Nordstrom, in the UK herds. These names give most people the feeling of trust and confidence. Names that for most people,don’t give the feeling of trust and confidence andnames like a reject shop a discount store, a variety store, a bargain bazaar, or a $2 store. Whatever eBay username you’vegot now, get it surveyed. It costs nothing to do so. To get your eBay usernamesurveyed, simply go to half a dozen of your familyand friends and ask them if your eBay username givesthem the feeling of quality and trust, ask them togive you an honest answer and tell ’em not to worryabout hurting your feelings. As it’s very important, theygive you an honest answer.
If they come back and saythat your eBay username does give them the feeling oftrust and confidence, awesome. But if it doesn’t, simplychange your eBay username. eBay allows you to change username at any time and it costs nothing to do so. However, you can only changeyour eBay username once every 30 days. So the next question that normally comes up is, how do I choose An username that gives thefeeling of trust and confidence? Here’s a simple method. It sounds crazy but we’ve split-tested thisstrategy a gazillion times over the last 20-plus years. To cut a long story short,Westerners love European names.
Simply go to a free online German or European dictionary orthesaurus and scroll through it until you see a name thatgives you the feeling of trust and confidence. The crazy thing is, evenif the translation from say German back to Englishis say dog’s breakfast. It doesn’t matter. People trust European names, especially if the word has an omelet.
I e two dots above a ladder. As an example of a European name, Edisons have a brand name called Baer.
Another example of a Europeanname is Hogan VAs Ice Cream.
Most people think HoganVAs is a European, however, it’s not, it’s an Americanice cream brand established in the Bronx in New York in 1960. Another big bonus of this European namestrategy is that quite often the domain name for that wordis available I e www xyz.com. So if you wish to also set upa website, I have a Shopify store with the same name, thisstrategy can save you a lot of time trying to find nearby username and websites that are both available. If you also want to knowhow to increase eBay sales by a factor of 16, make sureyou watch this video up here and I’ll put a link onthe screen up below. Until next week, LismoreSelma, this is near Waterhouse.
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